Haircare · Shampoo
Matrix
Matrix Food For Soft Shampoo
300 ml
Affordable hydrating shampoo
£16.00
Recorded UK price (GBP) · check retailer for current price.
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My Beauty Shelf · saved on this device
The right fit
Who is it for?
- Hair texture
- Straight; Wavy; Curly; Coily
- Strand thickness
- Medium; Coarse
- Porosity
- Medium; High
- Scalp type
- Normal; Dry
These details reflect recorded catalogue guidance, not an individual assessment. Suitability scores are not proof of treatment compatibility or safety during pregnancy.
Chemical-treatment compatibility is unverified. Check the product’s current directions and your treatment provider’s aftercare advice.
Inside the formula
Ingredient intelligence
Catalogue ingredient highlights
Avocado oil; hyaluronic acid; glycerin; dimethicone
These are recorded highlights, not a complete formula list. An ingredient’s general role does not establish the effect of a finished formula; concentration and formulation matter.
Practical guidance
How to use
Stored product directions
Product-specific directions are not available yet. Follow the instructions on the current packaging.
Where it fits in your routine
- Recorded routine step
- Cleanse
Product directions take precedence over general routine order.
Recorded considerations
- Fine hair that is easily weighed down, or anyone avoiding sulphates or silicones.
Make it yours
Your Beauty Shelf
More to explore
Other products in shampoo
Real products sharing this catalogue category. These aren’t ranked alternatives or claims of equivalent results, compatibility or better value.
Main benefits
- Fruit Stem Cell Science improves hair follicle longevity and vitality for healthy hair from root to tip.
How to use
Apply to wet hair, massage into a lather and rinse thoroughly. Follow with conditioner.
Main benefits
- Strengthening
- Suitable for all hair types and textures, even colour-treated and chemically processed
- Nourishing
Routine stage
Cleanse
Related reading
How to Build a Hair Care Routine for Your Hair Type
Build a hair care routine that suits your scalp, strand thickness, density, porosity and natural pattern, from straight and wavy to curly and coily.
The Complete Wash-Day Routine for Curly and Coily Hair
Build a curly or coily hair wash-day routine with the right order for cleansing, conditioning, detangling, leave-in, styling, drying and overnight protection.
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