

Haircare · Shampoo
OUAI
Ouai Detox Shampoo
300 ml
Clarifies buildup and hard water minerals
- Apple Cider Vinegar Shampoo for Itchy Scalp and Product Build Up - Finally, a Detox that doesn’t suck. Get rid of product and hard water buildup, dirt and oil
£24.00
Recorded UK price (GBP) · check retailer for current price.
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My Beauty Shelf · saved on this device
The right fit
Who is it for?
- Hair texture
- Straight; Wavy; Curly; Coily
- Strand thickness
- Fine; Medium; Coarse
- Porosity
- Low; Medium; High
- Scalp type
- Normal; Oily; Build-up prone
These details reflect recorded catalogue guidance, not an individual assessment. Suitability scores are not proof of treatment compatibility or safety during pregnancy.
Chemical-treatment compatibility is unverified. Check the product’s current directions and your treatment provider’s aftercare advice.
Inside the formula
Ingredient intelligence
Catalogue ingredient highlights
Apple cider vinegar; hydrolysed keratin; chelating agents
These are recorded highlights, not a complete formula list. An ingredient’s general role does not establish the effect of a finished formula; concentration and formulation matter.
Practical guidance
How to use
Stored product directions
Wet hair well from root to tip and squeeze out excess water. Lather with a small amount on your hands, separate the hair with your fingers and apply it as close to the scalp as possible. Let it stand for 1 to 3 minutes and then rinse.
Where it fits in your routine
- Recorded routine step
- Clarify
Product directions take precedence over general routine order.
Recorded considerations
- A very dry, irritated or sensitised scalp, fragrance sensitivity, or protein sensitivity.
Make it yours
Your Beauty Shelf
More to explore
Other products in shampoo
Real products sharing this catalogue category. These aren’t ranked alternatives or claims of equivalent results, compatibility or better value.


- Fruit Stem Cell Science improves hair follicle longevity and vitality for healthy hair from root to tip.
Apply to wet hair, massage into a lather and rinse thoroughly. Follow with conditioner.

- Strengthening
- Suitable for all hair types and textures, even colour-treated and chemically processed
- Nourishing
Related reading
How to Build a Hair Care Routine for Your Hair Type
Build a hair care routine that suits your scalp, strand thickness, density, porosity and natural pattern, from straight and wavy to curly and coily.
Dry Scalp, Dandruff or Product Build-Up? How to Tell the Difference
Learn how to tell dry scalp, dandruff and product build-up apart, which shampoo or scalp serum to use, and when to seek professional help.
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